Privacy policy

Privacy Policy

Last updated: August 24, 2026

This Privacy Policy describes how Luanard (“Luanard,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes your personal information when you visit, use our services, make a purchase from Luanard, or otherwise communicate with us through our website (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

Information You Provide Directly to Us

We may collect information that you provide directly to us, including:

Your name
Billing address
Shipping address
Email address
Telephone number
Account information, if you create an account
Order and purchase information
Product preferences
Customer support communications
Reviews, feedback, or other information you choose to provide

Payment Information

When you make a purchase, payment information may be collected and processed by our third-party payment service providers.

Luanard does not necessarily receive or store your complete payment card details. Payment processing is handled by the applicable payment provider in accordance with its own privacy practices and security standards.

Information Collected Automatically

When you visit or interact with our website, we and the service providers that support our store may automatically collect certain information, including:

IP address
Browser type
Device type
Operating system
Device identifiers
Cookie identifiers
Pages viewed
Products viewed
Referring website or source
Shopping cart activity
Checkout activity
Date and time of your visit
Interactions with our website and advertisements

We may collect this information through cookies, pixels, tags, analytics tools, and similar technologies.

2. How We Use Your Personal Information

We may use personal information for purposes including:

Providing Our Services

We use your information to:

Process and fulfill orders
Process payments
Arrange shipping and delivery
Send order confirmations and shipping updates
Provide customer support
Manage returns, refunds, and exchanges
Maintain customer accounts
Respond to questions and requests

Improving Our Store

We may use information to:

Understand how visitors use our website
Improve website functionality
Improve our products and Services
Analyze customer behavior and purchasing trends
Personalize your shopping experience
Diagnose technical issues

Marketing and Advertising

Where permitted by applicable law, we may use information about your interactions with our Services to:

Send promotional emails and marketing communications
Measure advertising performance
Show advertisements that may be more relevant to you
Create or measure advertising audiences
Understand how customers interact with our advertising

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those communications.

Unsubscribing from marketing emails will not prevent us from sending non-promotional communications related to your orders, account, or customer service requests.

Security and Fraud Prevention

We may use personal information to:

Detect and prevent fraudulent transactions
Protect our customers and Services
Investigate suspicious activity
Protect against unauthorized access
Enforce our policies and Terms of Service

Legal Compliance

We may process information where necessary to:

Comply with applicable laws and regulations
Respond to lawful requests from authorities
Establish, exercise, or defend legal claims
Protect our legal rights

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the store, remember preferences, understand website usage, improve performance, and support advertising and analytics.

These technologies may include:

Essential or functional cookies
Analytics cookies
Advertising and marketing cookies
Performance cookies
Preference cookies

Some cookies are necessary for features such as shopping carts, checkout, fraud prevention, and account functionality.

Other technologies may be used by third-party services such as Shopify, analytics providers, advertising platforms, and other service providers.

Depending on your location, you may have the right to reject certain non-essential cookies or opt out of certain advertising-related processing.

Where required by applicable law, we will provide appropriate cookie controls or consent mechanisms.

4. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide the Services.

Shopify

Our store is hosted and powered by Shopify.

Shopify processes certain personal information in connection with providing ecommerce functionality, checkout, store infrastructure, security, analytics, and related services.

Shopify may process information according to its own privacy practices.

Payment Providers

We may disclose or transmit information to payment processing providers in order to:

Process transactions
Verify payments
Prevent fraud
Process refunds
Handle chargebacks or disputes

Fulfillment and Shipping Providers

Because our products may be fulfilled and shipped through third-party suppliers and logistics providers, we may share information necessary to fulfill your order, including:

Customer name
Shipping address
Telephone number where required for delivery
Email address where necessary
Products ordered
Shipping and delivery information

These providers receive only information reasonably necessary to process and deliver your order or otherwise provide their services.

Analytics and Advertising Providers

We may use third-party services for analytics, measurement, and advertising, which may include services provided by companies such as:

Google
Meta
Shopify
Other analytics and advertising partners

These providers may collect information through cookies, pixels, tags, or similar technologies.

Depending on applicable law, certain advertising-related disclosures may be considered a “sale,” “sharing,” or use of personal information for targeted or cross-context behavioral advertising, even where no money is exchanged for your personal information.

Where applicable, you may have the right to opt out of these activities.

Professional and Business Service Providers

We may also disclose information to providers that assist with:

Website hosting
IT and security
Customer support
Email services
Fraud detection
Accounting
Legal services
Business operations

Legal Requirements

We may disclose information where we reasonably believe it is necessary to:

Comply with applicable law
Respond to a court order or lawful government request
Protect our legal rights
Prevent fraud or illegal activity
Protect the safety or security of Luanard, our customers, or others

Business Transfers

If Luanard is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction where permitted by law.

5. Advertising and U.S. Privacy Choices

Depending on where you live in the United States and whether applicable legal thresholds are met, you may have rights relating to how your personal information is used for targeted advertising, sold, or shared.

Certain advertising and analytics technologies used on our website may involve disclosure of identifiers, internet activity, or similar information to advertising partners.

Where required by applicable law, eligible consumers may request to opt out of:

The sale of personal information
The sharing of personal information for cross-context behavioral advertising
Targeted advertising

Where applicable, we will honor legally recognized opt-out mechanisms, including Global Privacy Control signals where required by law.

6. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights:

Right to Access — request information about the personal information we hold about you.
Right to Know — request information about the categories and specific pieces of personal information we have collected.
Right to Delete — request deletion of certain personal information.
Right to Correct — request correction of inaccurate personal information.
Right to Data Portability — request a copy of certain personal information in a portable format.
Right to Opt Out — opt out of certain sales, sharing, or targeted advertising activities where applicable.
Right to Withdraw Consent — withdraw consent where processing is based on consent.
Right to Non-Discrimination — exercise applicable privacy rights without receiving unlawful discriminatory treatment.

These rights may be subject to exceptions and limitations under applicable law.

To submit a privacy request, contact us using the information provided in the Contact Us section below.

We may need to verify your identity before fulfilling certain requests.

Where permitted or required by law, an authorized agent may submit a request on your behalf. We may require evidence that the agent is authorized to act for you.

7. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act (“CCPA”), as amended, applies to our processing of your personal information, you may have additional rights under California law.

These may include the right to:

Know what categories of personal information we collect
Know the purposes for which personal information is collected or used
Know the categories of sources from which personal information is collected
Know the categories of third parties to whom personal information is disclosed
Access certain personal information
Request deletion of personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal information
Limit certain uses or disclosures of sensitive personal information where applicable
Exercise your rights without unlawful discrimination

We do not knowingly sell personal information in exchange for monetary payment.

However, some uses of advertising and analytics technologies may be treated as “sharing” or a “sale” under certain U.S. state privacy laws.

Where required, eligible users will be provided with an appropriate mechanism to opt out.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Provide our Services
Maintain business and transaction records
Fulfill orders
Resolve disputes
Prevent fraud
Enforce agreements
Meet tax, accounting, regulatory, and legal obligations

The length of time we retain information may vary depending on the type of information and the purpose for which it was collected.

When information is no longer required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

9. Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against:

Unauthorized access
Loss
Misuse
Alteration
Disclosure
Destruction

However, no system for transmitting or storing information over the Internet can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials associated with your account.

10. International Data Transfers

Our service providers may operate in countries other than the country in which you live.

As a result, your personal information may be processed or stored outside your state, province, or country, including in the United States and other jurisdictions where our service providers operate.

Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

11. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites or services.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

12. Children's Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps.

We also do not knowingly sell or share the personal information of consumers under 16 where affirmative authorization would be required under applicable law.

13. Email and Marketing Communications

If you subscribe to our mailing list or otherwise consent to receiving promotional communications, we may send information about:

New products
Collections
Promotions
Special offers
Luanard news

You can unsubscribe at any time using the unsubscribe link in our marketing emails.

Even after you unsubscribe from promotional communications, we may continue sending transactional messages relating to orders, payments, shipping, returns, account activity, security, or customer service.